Marciano by Guess

Marciano is Guess’s luxury brand and I was tasked with creating a new strategy for its Pinterest account. I created three boards, and revamped three boards that already existed. “The LBD” every girl knows that every closet requires the perfect little black dress. This board is a board full of perfect little black dresses, for any and every occasion. You can never have too many. “The Maximalist” is a play off of the label “minimalist” since Marciano always uses bold patterns, there should be a board that showcases it. Who says minimalism is everything? “The Dress Shop” features Marciano’s latest dresses, since most of the collections focus heavily on that category. Then I renamed existing boards to “Now Trending”, “Elevated Accessories”, and kept the board “#MarcianoMoment”, but shifted the angle of the board to include posts Marciano got tagged in to encourage audience engagement.

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Here are some edits and flat lays I did for Marciano. These were featured on the brand’s Pinterest, Instagram, and Twitter.

Michelle Lee