iii.

a collection of marketing assignments completed over the course of my academic career.

Multimedia Campaign: Siren

Siren

Siren is an all women’s bar that I created with a multimedia campaign in mind. I designed the concept board for the interior, I thought of the name, tagline, and created a campaign that consists of 3 print ads for a magazine campaign, 3 billboards, 3 social media ads, a concept for a video campaign invitations for the opening night, and an experiential event.

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Michelle Lee
STREX

Created for my Creative Concepts and storytelling class. I was given a company that had a 100% biodegradable shoe. My assignment was to create the brand’s name, logo, tagline, as well as 3 out of home ads and a guerrilla ad.

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Michelle Lee